Wednesday, April 22, 2009

Logo your way to success


"Always bear in mind that your own resolution to succeed is more important than any one thing." Abraham Lincoln

Business bad? Revenue down? Creditors at your door? Can’t get a win?

Change your logo like the Lions.

The Detroit Lions. Yes, those Detroit Lions. The 0-16 in 2008 Detroit Lions. The Detroit Lions owned by the Ford family. Yes, that Ford family.

The Detroit Lions changed their logo this week…kind of. Same basic shape, just with a bit more edge; different font on the name; same Honolulu blue.

It’s not like when the Cincinnati Bengals changed their logo. They went from this Old Logo to this New Logo.
Now that’s a change. They also went to the Super Bowl a few years after the change.

So maybe there’s something in changing how you look. Create a little buzz, give the sales people something to talk about with clients and prospects, put a little hop in the step of the employees with new shirts and coffee mugs.

Of course, it helps more to have a franchise quarterback, a stud O lineman and a shut down defensive back….

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